Gena founded Pyfrom Financial Advisory Services LLC to help individuals, entrepreneurs and small businesses build stronger financial foundations and pursue sustainable growth. More than fifteen years across finance, accounting and federal government service sit behind every engagement.
She holds a Bachelor of Business Administration in Accounting, graduating Magna Cum Laude, and later earned a Master of Business Administration, with further study in paralegal and accounting subjects. Her approach centres on education, organization, strategy and personalized guidance: clients should understand what their numbers mean and how those numbers shape their future.
She is particularly passionate about helping entrepreneurs turn an idea into an organized, financially sustainable business, and about making sure no one feels judged for asking a question.
“You don't have to know everything about business and finance. You just need the right guidance, the right systems, and a plan.” — Gena Pyfrom